Types of online Stores

The eCommerce sector is experiencing continuous growth. As more consumers turn to their mobile devices for shopping, now is the prime time to initiate and expand an eCommerce business.

If you’re considering launching your initial online store, be prepared for a journey of learning. A great starting point is to explore the diverse types of eCommerce business models and platforms.

Understanding the available business models will simplify the process of managing your online store and determining how to profit from it. Let’s delve deeper into the different eCommerce business ideas.

Multiple types of eCommerce business models

Understanding the various eCommerce business models is the first step in launching your online business. eCommerce firms typically fall into one of four types. Let’s take a closer look.

1. Business-to-business (B2B)

The architecture of the business-to-business eCommerce model is just how it appears. It is the location where businesses offer their commodities to other businesses. Products might be anything that improves another company’s business processes.

A software company is an excellent example of a B2B business. Consider Salesforce, HubSpot, and SurveyMonkey. All of these items are for the benefit of businesses, and the average mom-and-pop consumer would not make sense to invest in enterprise software.

2. Business-to-consumer (B2C)

The business-to-consumer eCommerce approach is simple as well. It occurs when a company is offering things directly to consumers online or through a mobile device.

Business-to-consumer eCommerce companies are those that you and I visit every day to buy products like apparel, books, makeup, and so on. It’s also important to remember that B2C businesses don’t have to exist completely online, as Amazon and eBay do.

B2C businesses can also open a physical store and, if appropriate, launch an eCommerce website. Large fashion businesses such as Nordstrom, J. Crew, H&M, and others are examples of this.

3. Consumer-to-consumer (C2C)

When one consumer creates and sells an item to another consumer, this is considered as a consumer-to-consumer business model.

A consumer can sell stuff to another consumer through a platform such like Amazon, Etsy, or eBay.

Consumers can even put up a C2C store on their personal website using online eCommerce solutions like WooCommerce.

4. Consumer-to-business (C2B)

Consumer-to-business is the final form of eCommerce business model. This is where a consumer or an owner offers their goods or services to businesses.

This is where a consumer or an owner offers their goods or services to businesses.A business strategist, a freelancer graphic designer, or a social media influencer with a wide audience are all examples of C2B firms.

What are the many kinds of eCommerce websites? Whatever eCommerce company model you select, they all have one thing in common. All eCommerce stores are internet-based. This implies that you require a website.

Types of Ecommerce websites

Single brand website

An individual brand website is one that solely sells the services or products of one company or individual. It’s also the most popular kind of website for anyone launching an eCommerce store, and it’s most certainly the type of website you’ll create. It makes no difference what eCommerce company strategy you have. If you solely intend to sell your own products, you should create a vendor-specific website.

Online retailers

The very next form of eCommerce website is also widespread, particularly among large retailers. Online retailers are larger stores that frequently sell products from other brands.

Affiliate websites

Retail isn’t the only way to generate money with an eCommerce website that sells things from other brands. Some other possibility is to create an affiliate website. An affiliate website is one where people sell items from other brands on their website in compensation for a commission. Setting up an affiliate website is an excellent way to create extra income if you build a website and develop a large reputation.


A marketplace is yet another form of eCommerce website. A marketplace is a website where small and medium enterprises can market their goods. Amazon and Etsy are 2 main examples. Etsy and Amazon are online marketplaces where sellers can list and sell their goods. While Etsy and Amazon are the largest online marketplaces, there is still opportunity for local marketplaces, particularly niche marketplaces.

How to generate revenue with an eCommerce website?

Although eCommerce is all about promoting a service or product and making a profit, it’s important to comprehend the multiple revenue models. You can select from one or more of these revenue streams while you build your new eCommerce website. Here’s a quick breakdown of some of the different methods to make money with your ecommerce platform:


Dropshipping is when you sell a product on your website for a commission, but the brand handles all of the shipment.

Affiliate marketing

Affiliate marketing entails selling someone else’s product on your website in exchange for a commission.


A subscription is when you offer to distribute a product or provide a service in exchange for a monthly fee.

Private labeling

Private labelling is when a brand manufactures, labels, and packages its own items.

White labeling

White labelling entails purchasing a product from a manufacturer and rebranding and repackaging it. Other income models exist, but these five are among the most frequent for new retail brands.


There are other types of revenue models, but those five are among the most common for new retail brands.

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